Introduction to Google Website Optimizer
Tom Leung is the Product Manager of Google Website Optimizer, a tool you can use for optimizing your website for maximum results regardless of whether you advertise with Google or not. You have maybe 5-7 seconds at most to capture the interest of the visitor, or they will click away. The video below will help you understand why you need to optimize your landing page and how you can split test many variations. The end result - the top converting combination of factors that produce the highest possible opt-ins and sales.
