Writing a Killer PPC Ad - an Expert’s Tips
This is an excellent interview by Ralph Wilson of Web Marketing Today, with expert and author Mona Elesseily. Some of the essential tips include:
Finding your unique proposition;
How to differentiate your ads from competitors’ ads;
How to create compelling copy;
What you should be doing to test your ad copy;
Differences between Google and Yahoo Search platforms that affect - what you write, how many characters you can use, and who you are writing for !
